The world we live in is filled with massive corporations that have huge departments dedicated to studying one thing: your behavior. Yes, they want to know exactly how you think, what you like, what drives you to purchase, and where/when you like to spend your money. Why? Because they want it! They want to position themselves between you and your perceived needs so that when time comes to swipe that card or ring that till, its their product you go home with that day. It boils down to animal survival. Corporations take on the life of their own (and have legal rights like people do), and their nature is to grow and thrive. There’s nothing implicitly wrong with that.
Sadly, in many cases this has gone too far with the neglect of our society, environment, morals, and virtues. They have worked diligently at providing us with goods and services we say we need and its an all-out war to rise to the top. Let someone else worry about the environment…our duty is to our shareholders…Many people get depressed over the state of the world but I think this very phenomenon gives the people leverage.
Think about it. They are dying to know what you want and how you want to spend your money right? Great. Demand organic produce free of pesticides and additives. Demand food from farms that don’t deplete our topsoil. Demand grass-fed animals and demand fair and humane practices. Ask for fair trade, zero emissions, corporate transparency.
You can say- “Sure I want those things but these guys won’t change”. Great! Then let them die on the vine…go the way of the dinosaur. There is no shortage of genius or innovation in our world. There is no shortage of good people who agree with you and want to help make a difference. Support them. Buy THEIR products. Give the money to the good guys and squeeze the vampires out of business.
We vote every day with our money. Every purchase you make can change the world. Don’t blindly spend your hard-earned cash. Money is like energy– it is a currency. Who’d you rather give energy to? Who do you choose to support? Start there and see how quickly corporate giants will change their tune. Personally, I’d like to see the next wave of billionaires on this planet by eco-green tycoons who do the right thing and are rewarded by an enlightened citizenry for it.
“Be the change you want to see in the world.” Mahatma Gandhi